Special Edition Donut sold every game day in Winnipeg restaurants

WINNIPEG, MB - (June 11, 2010) - Tim Hortons is getting into the blue and gold spirit by introducing a special Blue Bomber Game Day Donut, in honor of the Winnipeg Blue Bombers' 80th season in the Canadian Football League.  The vanilla dipped donut with blue and gold sprinkles will be sold in all Winnipeg Tim Hortons on game days during the 2010 CFL season.

"The Blue Bomber donut is a great way for Tim Hortons owners to show their blue and gold pride and for fans to celebrate their team`s past 80 years in the CFL," said Bill Moir, Chief Brand and Marketing Officer at Tim Hortons, and a Winnipeg native.  "We're proud to support the Blue Bombers as a Platinum Sponsor and look forward to continuing to support Canadian football."

The limited edition donut will be launched on Friday, June 11 at 11 am, when Blue Bombers alumni Ken Ploen and Nick Miller and Blue Bombers President Jim Bell, join the Blue Lightning Dance Team and mascots Buzz and Boomer at Tim Hortons at 980 St. James Street. 

"The Winnipeg Football Club is extremely proud of our partnership with Tim Hortons and thank Tim Hortons for giving its customers a chance to have a little Blue & Gold on Game Days and the day before with the launch of their Blue & Gold Donut," said Jim Bell, President of the Winnipeg Blue Bombers

About Tim Hortons

Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of April 4th, 2010, Tim Hortons had 3,596 systemwide restaurants, including 3,029 in Canada and 567 in the United States.

For more information, please contact:

Media:  Alexandra Cygal, Manager, Public Affairs, Tim Hortons, (905) 339-5960 or cygal_alexandra@timhortons.com

Darren Cameron, Director of Media Relations, Winnipeg Blue Bombers, (204) 784-7422 or dcameron@bluebombers.com

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