Limited Edition gift cards sold at participating Saskatchewan Tim Hortons locations

OAKVILLE, ON - (June 30, 2010) - Tim Hortons today introduced a limited edition Roughriders-themed gift card, celebrating the Saskatchewan club's 100th Anniversary. As a proud sponsor of this CFL club, Tim Hortons issued a special emerald green Tim Card bearing the Roughriders' centennial logo to participating restaurants in Saskatchewan. 

"The Roughriders Tim Card is Tim Hortons' way of showing our pride as sponsors and for our restaurant owners to commemorate this centennial milestone," said Bill Moir, Chief Brand and Marketing Officer at Tim Hortons.  "Roughriders fans also have yet another way to show their green pride and we look forward to continuing to support Canadian football."

The limited edition Tim Card can be purchased today in Saskatchewan Tim Hortons locations and is available while supplies last. 

"We are very excited about this opportunity and partnership overall," said Jim Hopson, Roughriders President/CEO. "To be able to say that two of Canada's most-cherished franchises, the Riders and Tim Hortons, have come together like this is just outstanding.  Thanks to this great relationship, the new Tim Cards will give Rider fans across the country another unique way to help celebrate our Centennial."

The new Tim Card was unveiled today at a Tim Hortons restaurant on Albert Street South in Regina where Roughriders President Jim Hopson, Gainer the Gopher and 620 CKRM Rider Cheerleaders were on hand.

About Tim Hortons
Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavoured cappuccinos, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of April 4th, 2010, Tim Hortons had 3,596 systemwide restaurants, including 3,029 in Canada and 567 in the United States. More information about the Company is available at www.timhortons.com.

For more information, please contact:

Media:  Alexandra Cygal, Manager, Public Affairs, Tim Hortons, (905) 339-5960 or cygal_alexandra@timhortons.com

Ryan Whippler, Director of Communications, Saskatchewan Roughrider Football Club, (306) 566-4238 or ryanw@saskriders.com

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