Company heralds in 50th anniversary; introduces new packaging

Oakville, ON - January 28, 2013 - Tim Hortons is celebrating its 50th anniversary and to mark this milestone, is launching a number of exciting initiatives as it pushes into the next 50 years. To kick off the celebration leading up to its birthday on May 17, the company is introducing a special 50th anniversary logo and packaging.

"We're thrilled to mark half a century pouring our signature 20-minute fresh coffee," said Marc Caira, President and CEO, Tim Hortons Inc. "From a single location that opened in 1964, to the more than 800 restaurants in the United States and 4,350 worldwide, it is with the support of our loyal guests and dedicated restaurant owners that we've grown to now serve 2 billion cups of coffee each year."

Guests can now enjoy hot or cold beverages served in cups that feature the new 50th anniversary logo and 50 Years Fresh tagline. The anniversary branding will also extend to donut, muffin and Timbits boxes, bags and take home coffee.

"Anniversaries are a time to celebrate the best of the past while working towards the brightest future," added Caira. "Even as the 50th anniversary year begins to unfold, Tim Hortons is hard at work, innovating, working to create the ultimate guest experience and looking toward the next 50 years."

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods including our trademark donuts, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 29, 2013, Tim Hortons had 4,350 systemwide restaurants, including 3,500 in Canada, 817 in the United States and 33 in the Gulf Cooperation Council. More information about the Company is available at http://www.timhortons.com. Follow Tim Hortons on Twitter: https://www.twitter.com/timhortons.

For further information or to arrange an interview, please contact:
Olga Petrycki
petrycki_olga@timhortons.com
905-339-5960

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